Over the last decade…

I’ve helped consumer brands grow through email, SMS, social, product launches, retention strategy, and cross-functional marketing. I enjoy connecting the dots between creative ideas, customer behavior, and business goals, then building systems that turn strategy into measurable results.

I’m endlessly curious, quick to learn, and happiest solving complex problems alongside great teams. Whether I’m launching a new product, optimizing a customer journey, or building a marketing program from the ground up, I’m always asking one question: How can we make this experience better?