gininalingat

Ten years ago, I started in social media community management. Today, I run lifecycle strategy, launch products, and build marketing systems from the ground up — and I’ve learned nearly everything in between.

That’s not a scattered resume. That’s what happens when you keep raising your hand for the project someone needs to own.

Over the last decade, I’ve helped consumer brands grow through email, SMS, social, product launches, and retention strategy — often all at once, and often as the person holding the whole thing together. I’ve migrated entire marketing platforms without missing a campaign, launched a brand-new revenue channel from scratch, and led integrated go-to-market campaigns that sold out products completely. I’ve also built marketing programs from zero: no playbook, no historical data, just a goal and a deadline.

What ties it together is how I think. I connect the dots between creative ideas, customer behavior, and business goals, then build the systems that turn strategy into measurable results. I’m the person who can sit in a brainstorm and then go build the automation, write the copy, and pull the report on how it performed.

I’m endlessly curious, quick to learn, and happiest solving complex problems alongside great teams. Whether I’m launching a new product, optimizing a customer journey, or building a marketing program from the ground up, I’m always asking the same question:

How can we make this experience better?

If you’ve got a marketing challenge that needs someone who can think strategically and execute without hand-holding, let’s talk.